What is search engine optimization?
SEO Stands for Search engine optimization, or SEO. It is the technique of getting visitors from the unpaid, editorial, natural, or organically search results on search engines. Simply put, it’s the term used to describe the effort made to boost search engine ranks. In many ways, It really only includes website quality control.
Types of SEO?
There are three main Types –
- Technical Optimization
- On-page Optimization
- Off-page Optimization
The main objective of technical SEO is to make it easier for Google’s bots to properly crawl, analyze, and index the pages on your website. Making your website mobile-friendly and building a complete XML sitemap are just two strategies you can use to make it easier for web spiders to filter and categorize your pages based on their content. Visit our post on SEO Techniques for additional details.
For Example : Hosting environment, appropriate picture sizing, and page load speeds.
On – Page Optimization
Title tags, link building, HTML code, URLs, photos, and several other on-page components are all improved for web sites through the process of on-page SEO in order to boost rankings and user experience. On-page SEO (Web Search Optimization) components include.
On page optimization techniques:
Creating engaging, relevant, and informative content for your website’s visitors while also making it search engine friendly
- Using HTML tags to highlight key passages in your article, and scanning for duplicate or missing content.
- Minimizing the size of photo files.
- Organizing the URLs of many pages to make them simple and clear.
- Generate a sitemap on your website. It helps SEO by supporting search engines in indexing every page on your site.
Off- Page Optimization
This method is used to boost a website’s rankings through activities that don’t take place on the webpage. Backlinks play a big part in what encourages this kind of behavior. These may be produced by businesses using collaborations, social media marketing, and guest blogging on other sites.
Off page optimization techniques:
- Social Media Engagement:
off-page SEO technique that allows you to make your website or business popular by connecting with people on multiple social media platforms such as Facebook, Twitter, Instagram, Quora etc. You’ll gain more backlinks as a result.
- Google My Business:
It can be optimized for the top local SEO ranking and is a free Google service.
- Web2.0 Submission:
It is an off-page SEO approach that enables you to create subdomains on websites with high domain authority.
For example : Blogger, WordPress, Medium etc.
- Forum Submission:
You can take part in forums that are relevant to your website and business and connect with these communities in this way. It enables you to add comments to threads, respond to inquiries, and offer suggestions. For better results, use “Do-Follow” forums.