What is PPC?
PPC stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it.
What Is the Process of Pay-Per-Click Marketing?
- Google Search Ads
- Display Ads
- Facebook Ads
- Linkedin Ads
- Google Search Ads
You can boost the amount of visitors to your website by posting search advertising at the top of the search results. Continue reading to find out more about sponsored search and how to use Google Adwords to run Search ads.
- Display Ads
Consumers may see display adverts while they read articles, watch videos, or visit websites. You may target over 90% of users around the world by serving your advertisements on the Google Display Network, a collection of over 2 million websites, using Google Ads.
- Facebook Ads
The tools of Facebook Ads provide you a lot of freedom in the kinds of ads you can make. You have a lot more options and flexibility when creating Facebook ads that represent your company because they are displayed on Instagram and Facebook’s display network as well.
You can test, for example, if your target audience is more likely to convert through other placements, like Facebook’s newsfeed or Instagram Stories, or you can compare video and still photographs.
- Linkedin Ads
LinkedIn social networks are provided by LinkedIn Ads, a for-profit marketing tool, through a variety of sponsored postings and other ways. A successful results tool for B2B businesses, LinkedIn Ads helps them generate leads, gain online recognition, share content, and more.