A powerful tool for tracking website traffic and gaining insights into user behavior, allowing you to measure the effectiveness of your digital marketing efforts.
An advertising platform that enables you to create and manage online advertising campaigns, reaching a wide audience across Google’s network of websites and apps.
Google Search Console:
Formerly known as Google Webmaster Tools, this tool helps you monitor and optimize your website’s presence in Google search results, providing valuable data on search visibility, indexing, and site performance.
Google Keyword Planner:
A tool within Google Ads that assists in keyword research, allowing you to discover relevant keywords and estimate their search volumes to inform your content and advertising strategies.
Google My Business:
A free tool that enables businesses to manage their online presence, including creating and updating business listings, responding to customer reviews, and showcasing important information like opening hours and contact details.
A tool that provides valuable insights into search trends and popularity for specific keywords and topics, helping you identify emerging trends and adjust your marketing strategies accordingly.
A website testing and personalization tool that allows you to run A/B tests and create personalized experiences for your website visitors, optimizing conversion rates and user engagement.
Google Tag Manager:
A tool that simplifies the process of managing and deploying various tags, such as tracking codes and pixels, on your website. It offers a centralized platform to add, edit, and update tags without the need for manual coding.
Google Data Studio:
A reporting and data visualization tool that allows you to create interactive dashboards and reports using data from multiple sources, including Google Analytics, Google Ads, and other third-party integrations.